As the director of the original Velocity network launch package I was confident the new on air look would again benefit from a hosts meets cars idea. The concept I wrote was simple- each show host drives an iconic cars to match their personality as they transition one to the other. The talent IDs were part of the new on-air package. Steve Urbano -Concept, Live Action Director

Velocity Network "Talent IDs"

As the director of the original Velocity network launch package, Steve was confident the new on air look would again benefit from a hosts meets cars idea. The concept he wrote was simple. Each show host drives an iconic car that matches their personality.

Steve Urbano - Concept / Director